SayLinds Creative

Clients

Begin And Rise Creative

 

Begin And Rise Creative

Brand Identity, Website, and Store Setup for Begin And Rise Creative, the explorative water-media project of Portland-based artist April Bachman Leonard.

www.beginandrisecreative.com

 
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The Build

April initially approached me to create an online space where she could showcase her various artwork and sell custom-made greeting cards. Through her brand identity journey, Begin and Rise Creative was born. We quickly realized the creative process that April embarks on encompasses much more than just producing something for purchase — it uniquely expresses the innate creative energy we all share.

 
 
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The Approach

We intended to make a space that invited viewers to experience April's artwork, a place that enticed adventurousness while simultaneously imparting a tranquil mood. We decided on large banner areas, zoomed-in galleries, and a white content area alongside a simple Serif font. The contrast between the busyness of watercolor and a plain canvas for the text created an easily navigable website, complete with willful pops of color.

It was truly a pleasure to be a part of this project. Throughout our collaboration, I was continually impressed with April's openness, willingness to explore, and awe of possibility. From abstract concepts, to technical difficulties, and even to navigating life, her optimism remains as inspiring as it is supportive and welcoming. I am excited to see where Begin and Rise Creative takes this energy, and even more so, excited for the world to share it.