SayLinds Co.


Dr. Rachel Clark, ND LAc


Dr. Rachel Clark, ND LAc

Brand Identity and Website for Dr. Clark, a Portland-based naturopathic doctor and acupuncturist specializing in trauma recovery and pain management.


The Build

Dr. Clark needed a logo design that had a feminine and holistic feel. She uses both conventional and intuitive guidance in her treatment plans to heal the "whole person", which had to come through. Her study of Chinese Medicine, Acupuncture, and Naturopathy influenced a design that could represent her many approaches in a unified way.

We also wanted to portray the powerful work that occurs during her acupuncture and bodywork treatments. In these sessions, deep energy is released and revealed to the patient, allowing them to address psychological and physical symptoms that are holding them back.


The Approach

Dr. Clark's intention was to have a space where she could provide information on the work she does, while giving her clients a way to schedule an appointment with her. We started by outlining the many services she offers, including Chinese Medicine, Acupuncture, and Naturopathy, going into great detail about each technique.

I drew inspiration from Dr. Clark's thorough education and intuitive understanding of treating her patients. Having received Dr. Clark's services personally, I am well aware of the care and attention she takes in her treatment plans. I wanted to communicate that gentle touch and awareness through soft imagery, color palette, and navigation. Overall, her website became a welcoming and informative resource for both new and familiar patients, giving Dr. Clark a streamlined way to interact with them.